Local Catch
A complete set of designed communication tools to campaign the significant value of sustainable seafood consumerism. Vancouver, so called the West Coast of Canada, is rich in its seafood resource. This project aims at raising the awareness and benefits of consuming local seafood. Project includes interactive website, brochure, posters, and postcards.
Keywords: Sustainability campaign, Branding, Publication
Year: 2017
Publication
Inserted in the back pocket of the brochure is a map of Vancouver lower mainland. The map informs users all those local markets & restaurants that supports the Local Catch campaign. The reverse side of the map shows indexes of the supplier’s name and location, easy to follow.
Website - further educates consumers on the importance and definition of sustainability fishing.
Branding elements placed in real life settings
